If you’re sick of hearing young digital marketers claiming that they have the answer to your entire business challenge, you won’t be alone. And you wouldn’t be wrong.
Of course your business has been built on your own in-depth knowledge of the product or service that you offer. You have your own hard-earned skills. You’ve studied hard at your area of expertise. If you are involved in the manufacture or distribution a product, you know the complexity of all its aspects.
No matter what you do for a living, you’ve worked hard to develop a relationship with your existing customers and build your business reputation through your products or services.
Of course online marketing won’t make or break your business, but it’s an important factor that can’t be ignored. And if you’re ready to launch or grow, the digital landscape is full of opportunity.
That is where digital experts can help. The internet hasn’t re-invented the world, it is no more a ‘revolution’ than ink was to writing, but it has certainly enhanced and extended the possibilities. In that way, it is an evolution. Is your business ready to thrive in the digital world?
Online Marketing Strategy
As you well know, any course of action starts with a strategy. There are quite a few components to a well-rounded digital strategy:
- SEO Strategy
Search Engine Optimisation (SEO) is about configuring your website and digital content for the best possible Google search results when potential customers search for a solution related to your product or service.
- Social Media Strategy
Social media is about community and sharing information. How your brand approaches this will determine whether it is relevant and inspiring.
- Digital Marketing and Advertising Strategy
Your brand voice needs to be consistent across quite a few different mediums, but it must also be created with each one in mind. Experts in digital should be able to both create and extend your core marketing strategy.
Online Marketing Execution
Once your digital strategy has been articulated and agreed with all the people who will be working on implementing it, you will be presented with a basket of options for online marketing, from attracting more people to your website through content development to local SEO and Pay-per-click (PPC) advertising.